for us, the future is fair, sustainable and organic


new in

"Of course I'm interested in the FUTURE.
After all, I want to spend the rest of my life in it."
Yves & Malu in front of the ÄSTHETIKA Store.

Welcome to ästhetika!

We are Malu and Yves, the founders behind the label, which was born in 2013 in the heart of Berlin, specifically in our beloved Kreuzberg. What drives us? A passion for ecological, fair, and sustainable streetwear that not only looks good but also makes a statement for a better world.

Our collections are hand-printed with attention to detail and a focus on quality using the screen printing process. Each piece is a unique creation that bears our personal touch. But aesthetics alone are not enough for us – transparency and fairness are equally important. That’s why we place great emphasis on ensuring that our products are made under fair conditions. This means fair wages for the people involved in their production, as well as the use of environmentally friendly materials.

An example? Our cotton comes from certified organic farming, and the polyester content in our fabrics is derived from recycled plastic bottles. This way, we combine style with responsibility and show that fashion can be more than just clothing – it can effect positive change.

Visit us at our studio in Kreuzberg, where we bring our ideas to life and create our collections. Or browse through our online shop and discover your new favorite pieces that not only look good but also leave you with a clear conscience.

We look forward to welcoming you to the world of ästhetika!

Follow us on Instagram for updates and more information.

With love,
Malu and Yves


Our Flagship Store

From Tuesday to Saturday, between 12 and 5 o’clock, we are on site for you. Our small shop with workshop is located at Greafestraße 80, in the heart of Berlin/Kreuzberg. Come by and watch us print or have a soda with us.

Besides our own hand printed textiles from ÄSTHETIKA we also have organic cotton jeans from MUD Jeans, sustainable backpacks and bags from SANDQVIST. Handmade terrazzo objects from VLO Design and for the winter we have cashmere sweaters, cashmere beanies and cashmere scarves from our Italian friends Rifò, who make the products from recycled cashmere in a small manufactory.

Onlineshop Menü